Brainstorming is an effective group technique, which can be used to generate a large number of ideas quickly. The generated ideas can provide solutions to a specified problem in a variety of situations. In the process of brainstorming, members of the group are encouraged to put forward their ideas concerning the problem. All ideas generated in the group are recorded for subsequent analysis.
Brainstorming cartoon – Courtesy www.socialsignal.com
Brainstorming process may be described as under:
- Identify a problem
- Call a brainstorming meeting of a group
- Ask each member of the group to put forward their ideas
- Record all ideas
- Identify areas of improvements
- Design solutions to the identified problem
- Develop an action plan to execute designed solutions
Brainstorming is generally used in conjunction with the cause and effect diagram tool. The cause and effect diagram identifies many possible causes for an effect or a problem. It can be used to structure a brainstorming session.
Brainstorming Image - Courtesy - www.mindspower.com
If you wish to generate a good number of ideas, then as convener of the brainstorming session, you should encourage all participants of the group to put forward their ideas. You should not criticize or make any adverse comments during the session. You should record all ideas. An openness of the convener will be able to bring out hidden ideas during the brainstorming session. A lot of good information and a number of ideas can be discovered, if the brainstorming team is a diverse and have experience in the identified problem area.
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- Keshav Ram Singhal